@inproceedings{chaboche:hal-02524218, TITLE = {{Entre naming et naming rights}}, AUTHOR = {Chaboche, Jos{\'e} and Fourni{\'e}-Chaboche, Sylvie}, URL = {https://hal-univ-orleans.archives-ouvertes.fr/hal-02524218}, BOOKTITLE = {{Colloque : Sport et communication}}, ADDRESS = {Toulouse, France}, ORGANIZATION = {{IDETCOM (Institut du Droit de l'Espace des Territoires et de la Communication )}}, EDITOR = {Val{\'e}rie Bonnet (Lerass) (Ed.) and Robert Boure (Lerass) (Ed.) and Joseph Carles (Idetcom) (Ed.) and Guillaume Carayre (Idetcom) (Ed.) and Didier Guignard (Idetcom) (Ed.) and Sylvie Laval (Idetcom) (Ed.) and Serge Regourd (Idetcom) (Ed.) and Christian Reina (Idetcom) (Ed.) and Nicolas Tilli (Idetcom) (Ed.)}, YEAR = {2007}, MONTH = Oct, HAL_ID = {hal-02524218}, HAL_VERSION = {v1}, }