Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation? - Université d'Orléans Accéder directement au contenu
Article Dans Une Revue Journal of Business to Business Marketing Année : 2018
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hal-03527393 , version 1 (15-01-2022)

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Houcine Akrout, Joseph Kaswengi, Pierre Valette-Florence. Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation?. Journal of Business to Business Marketing, 2018, 25 (3), pp.187-211. ⟨10.1080/1051712X.2018.1488842⟩. ⟨hal-03527393⟩
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