Perceived quality of healthy food products distributed by drive-throughs: What if promotions and marketing tools based on low prices were less effective during COVID-19? - Université d'Orléans Accéder directement au contenu
Chapitre D'ouvrage Année : 2022

Perceived quality of healthy food products distributed by drive-throughs: What if promotions and marketing tools based on low prices were less effective during COVID-19?

Joseph Kaswengi
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hal-03536946 , version 1 (20-01-2022)

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  • HAL Id : hal-03536946 , version 1

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Joseph Kaswengi. Perceived quality of healthy food products distributed by drive-throughs: What if promotions and marketing tools based on low prices were less effective during COVID-19?. Joseph Kaswengi; Aurore Ingarao (Eds.). Brands, Products, Labels and Covid-19 Pandemic : Impact and Perspectives, Nova Science Publishers, 2022. ⟨hal-03536946⟩
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