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Chapitre D'ouvrage Année : 2015

The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

Mbaye Fall Diallo
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Joseph Kaswengi
Juan Carlos Gazquez-Abad
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hal-03537221 , version 1 (20-01-2022)

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  • HAL Id : hal-03537221 , version 1

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Mbaye Fall Diallo, Joseph Kaswengi, Juan Carlos Gazquez-Abad. The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories. Francisco J. Martinez-Lopez; Juan Carlos Gasquez-Abad; Raj Sethuraman (Eds.). Advances in National Brand and Private Label Marketing, Springer, pp.193-201, 2015. ⟨hal-03537221⟩
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