Branding and Franchising: For a Renewal of Contractual Approaches
Muriel Fadairo
,
Joseph Kaswengi
Joseph Kaswengi (Editor). Branding and Labeling in the Digital and Artificial Intelligence Era , Nova Science Publishers, Chapitre 7, 2020, 978-1-53617-499-1
Book sections
hal-02887629v1
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The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories
Mbaye Fall Diallo
,
Joseph Kaswengi
,
Juan Carlos Gazquez-Abad
Francisco J. Martinez-Lopez; Juan Carlos Gasquez-Abad; Raj Sethuraman (Eds.). Advances in National Brand and Private Label Marketing , Springer, pp.193-201, 2015
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hal-03537221v1
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An Empirical Analysis of the Drivers and Moderators of Store Price Image
Joseph Kaswengi
17ème Conférence Internationale Marketing Trends , Jan 2018, Paris, France
Conference papers
hal-03571235v1
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Drivers of Store Brand Choice Over National Brands in Times of Crisis: Effect of Marketing Variables and Socio-Demographics
Mbaye Fall Diallo
,
Joseph Kaswengi
Juan Carlos Gazquez-Abad; Francisco J. Martinez-Lopez; Irene Esteban-Millat; Juan Antonio Mondéjar-Jimenez (Eds.). National Brands and Private Labels in Retailing , Springer, pp.103-111, 2014
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hal-03537242v1
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Protection du capital marque et nouvelles dynamiques géographiques : un travail empirique sur la franchise au Brésil
Muriel Fadairo
,
Joseph Kaswengi
,
Cintya Lanchimba
,
Eugênio José Silva Bitti
Journal articles
hal-03527423v1
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Relationship between psychological capital and economic performance of entrepreneurs during the covid-19 pandemic in Ecuador.
Katherine Ochoa
,
Richard Valdez
,
Joseph Kaswengi
,
Cintya Lanchimba
Joseph Kaswengi; Aurore Ingarao (Eds.). Brands, Products, Labels and Covid-19 Pandemic : Impact and Perspectives , Nova Science Publishers, 2022
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hal-03536899v1
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Les effets de l'image du magasin sur le capital marque : une étude à travers les circuits de magasin
Joseph Kaswengi
Revue management & avenir , 2013
Journal articles
hal-01743962v1
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Perceived quality of healthy food products distributed by drive-throughs: What if promotions and marketing tools based on low prices were less effective during COVID-19?
Joseph Kaswengi
Joseph Kaswengi; Aurore Ingarao (Eds.). Brands, Products, Labels and Covid-19 Pandemic : Impact and Perspectives , Nova Science Publishers, 2022
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hal-03536946v1
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Brand, Label and Product Intelligence - Second International Conference COBLI
Joseph Kaswengi
,
Aurore Ingarao
SPRINGER. In press
Books
hal-03524956v1
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Contractual Design and Spatial Organization in Retailing: Evidence from Brazilian Franchising on Brand Equity Protection Strategy
Joseph Kaswengi
,
Muriel Fadairo
,
Eugênio José Silva Bitti
,
Cintya Lanchimba
22ème Colloque International Etienne THIL , Oct 2019, Paris, France
Conference papers
hal-03571217v1
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Dynamisation du centre-ville: le rôle auto-perçu des commerçants sous le regard des chalands
Aurore Ingarao
,
Joseph Kaswengi
2nd International Colloquium on Brands, Labels and Product Intelligence (COBLI 2021) , Jun 2021, Orléans, France
Conference papers
hal-03606614v1
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Brand equity protection and new geographic dynamics evidence from franchising in Brazil
Muriel Fadairo
,
Joseph Kaswengi
,
Cintya Lanchimba
,
Eugênio José Silva Bitti
Journal articles
hal-03527417v1
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Le capital marque. Stratégie de distribution et investigation des données de panel
Joseph Kaswengi
Editions Universitaires Européennes, pp.493, 2013, 978-3-8381-7898-1
Books
hal-03537281v1
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Influence de la réalité augmentée sur la satisfaction des touristes: le rôle modérateur de la culture
Joseph Kaswengi
4èmes Journées de Recherche en Marketing , Apr 2021, Sfax, Tunisie
Conference papers
hal-03537315v1
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Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation?
Houcine Akrout
,
Joseph Kaswengi
,
Pierre Valette-Florence
Journal articles
hal-03527393v1
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Understanding factors affecting store brand purchase in times of crisis
Joseph Kaswengi
,
Mbaye Fall Diallo
Mbaye Fall Diallo; Joseph Kaswengi (Eds.). In Times of Crisis: Perspectives and Challenges of the 21st Century , Nova Science Publishers, pp.147-162, 2018
Book sections
hal-03537070v1
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Influence de l'image d'un point de vente sur la formation du capital d'une marque
Joseph Kaswengi
Journal articles
hal-03527402v1
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Influence des avis des consommateurs en ligne sur la performance financière des entreprises : Cas des produits de luxe. Proposition d'un modèle de théorique
Kpinsaga Bahama Bako Liba
,
Joseph Kaswengi
22e Colloque International Etienne Thil , Oct 2019, Paris, France
Conference papers
hal-03546006v1
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Image et appropriation des labels: comment faire sens avec ces signes?
Florence Abrioux
,
Joseph Kaswengi
,
Jean-Baptiste Welté
Juris art etc. : le mensuel du droit et de la gestion des professionnels des arts et de la culture , 2016, 41 (Décembre), pp.36-38
Journal articles
hal-03527447v1
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Ethnocentrism consumer research: A bibliometric analysis overview over 1984-2021
Sarah Tahali
,
Hélène Yildiz
,
Joseph Kaswengi
COBLI2021: 2nd International Colloquium on Brand, Label, and Product Intelligence , Jun 2021, Orleans, France
Conference papers
hal-03403761v1
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Ethnocentrism consumer research: A bibliometric analysis overview over 1984-2021
Sarah Tahali
,
Hélène Yildiz
,
Joseph Kaswengi
Springer. Brand, Label, and Product Intelligence , 2022
Book sections
hal-03491944v1
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L’influence de l’image de marque des sites touristiques sur la satisfaction, la fidélité et le consentement à payer des visiteurs. Le rôle modérateur des labels
Joseph Kaswengi
,
Chahira Mekideche
Philippe Tanchoux; François Priet (Eds.). Les Labels dans le domaine du patrimoine culturel et naturel , Presses Universitaires de Rennes, pp.465-475, 2020
Book sections
hal-03537030v1
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Climate change and its consequences in Senegal: An assessment and suggestions for future research
Joseph Kaswengi
,
Cheikh Oumar Balde
,
Blaise Waly Basse
Journée de Recherche sur les Pays d’Afrique (JRPA) , Nov 2017, Lille, France
Conference papers
hal-03571238v1
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Consumption behavior of local origin products
Joseph Kaswengi
,
Mbaye Fall Diallo
Onzième Journée du Marketing Agroalimentaire , Sep 2016, Montpellier, France
Conference papers
hal-03571281v1
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Brands, Products, Labels and Covid-19 Pandemic : Impact and Perspectives
Joseph Kaswengi
,
Aurore Ingarao
Nova Science Publishers, New York. In press
Books
hal-03524955v1
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Survival analysis of national brands versus store brands at hard discounters.
Patricia Coutelle
,
Joseph Kaswengi
,
Arnaud Riviere
Congrès international de l'Association Française du Marketing , 2016, Lyon, France
Conference papers
hal-03524404v1
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Co-création de valeur et image de la destination touristique : quels intérêts pour les acteurs et les espaces touristiques dans un contexte africain ?
Koffi Selom Agbokanzo
,
Joseph Kaswengi
,
Mariem Ghares
3ème Journée de Recherche Marketing sur les Pays d'Afrique (JRMPA 2021) / Journée labellisée Association Française du Marketing (AFM) , Jun 2022, Marrakech, Maroc
Conference papers
hal-03374028v1
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The relationships between satisfaction, loyalty, spending and tourist attraction images: the moderating role of label sensitivity
Joseph Kaswengi
Journal of Marketing Trends , 2018, 5 (2), pp.163-172
Journal articles
hal-03527382v1
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L’attachement à son animal de compagnie : Une étude exploratoire sur sa relation avec le prix
Aurore Ingarao
,
Joseph Kaswengi
7èmes Journées AFM Prix et Valeurs , IAE de Tours - Vallorem, 2020, Tours, France
Conference papers
hal-03523387v1
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Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data
Joseph Kaswengi
,
Mbaye Fall Diallo
,
Houcine Akrout
,
Pierre Valette-Florence
Journal articles
hal-02568807v1
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