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authIdHal_s : joseph-kaswengi

Branding and Franchising: For a Renewal of Contractual Approaches

Muriel Fadairo , Joseph Kaswengi
Joseph Kaswengi (Editor). Branding and Labeling in the Digital and Artificial Intelligence Era, Nova Science Publishers, Chapitre 7, 2020, 978-1-53617-499-1
Book sections hal-02887629v1

The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

Mbaye Fall Diallo , Joseph Kaswengi , Juan Carlos Gazquez-Abad
Francisco J. Martinez-Lopez; Juan Carlos Gasquez-Abad; Raj Sethuraman (Eds.). Advances in National Brand and Private Label Marketing, Springer, pp.193-201, 2015
Book sections hal-03537221v1

An Empirical Analysis of the Drivers and Moderators of Store Price Image

Joseph Kaswengi
17ème Conférence Internationale Marketing Trends, Jan 2018, Paris, France
Conference papers hal-03571235v1

Drivers of Store Brand Choice Over National Brands in Times of Crisis: Effect of Marketing Variables and Socio-Demographics

Mbaye Fall Diallo , Joseph Kaswengi
Juan Carlos Gazquez-Abad; Francisco J. Martinez-Lopez; Irene Esteban-Millat; Juan Antonio Mondéjar-Jimenez (Eds.). National Brands and Private Labels in Retailing, Springer, pp.103-111, 2014
Book sections hal-03537242v1

Protection du capital marque et nouvelles dynamiques géographiques : un travail empirique sur la franchise au Brésil

Muriel Fadairo , Joseph Kaswengi , Cintya Lanchimba , Eugênio José Silva Bitti
Recherche et Applications en Marketing (French Edition), 2021, 36 (3), pp.10-28. ⟨10.1177/07673701211009055⟩
Journal articles hal-03527423v1

Relationship between psychological capital and economic performance of entrepreneurs during the covid-19 pandemic in Ecuador.

Katherine Ochoa , Richard Valdez , Joseph Kaswengi , Cintya Lanchimba
Joseph Kaswengi; Aurore Ingarao (Eds.). Brands, Products, Labels and Covid-19 Pandemic : Impact and Perspectives, Nova Science Publishers, 2022
Book sections hal-03536899v1

Les effets de l'image du magasin sur le capital marque : une étude à travers les circuits de magasin

Joseph Kaswengi
Revue management & avenir, 2013
Journal articles hal-01743962v1

Perceived quality of healthy food products distributed by drive-throughs: What if promotions and marketing tools based on low prices were less effective during COVID-19?

Joseph Kaswengi
Joseph Kaswengi; Aurore Ingarao (Eds.). Brands, Products, Labels and Covid-19 Pandemic : Impact and Perspectives, Nova Science Publishers, 2022
Book sections hal-03536946v1

Brand, Label and Product Intelligence - Second International Conference COBLI

Joseph Kaswengi , Aurore Ingarao
SPRINGER. In press
Books hal-03524956v1

Contractual Design and Spatial Organization in Retailing: Evidence from Brazilian Franchising on Brand Equity Protection Strategy

Joseph Kaswengi , Muriel Fadairo , Eugênio José Silva Bitti , Cintya Lanchimba
22ème Colloque International Etienne THIL, Oct 2019, Paris, France
Conference papers hal-03571217v1

Dynamisation du centre-ville: le rôle auto-perçu des commerçants sous le regard des chalands

Aurore Ingarao , Joseph Kaswengi
2nd International Colloquium on Brands, Labels and Product Intelligence (COBLI 2021), Jun 2021, Orléans, France
Conference papers hal-03606614v1

Brand equity protection and new geographic dynamics evidence from franchising in Brazil

Muriel Fadairo , Joseph Kaswengi , Cintya Lanchimba , Eugênio José Silva Bitti
Recherche et Applications en Marketing (English Edition), 2021, 36 (3), pp.8-24. ⟨10.1177/2051570720966287⟩
Journal articles hal-03527417v1

Le capital marque. Stratégie de distribution et investigation des données de panel

Joseph Kaswengi
Editions Universitaires Européennes, pp.493, 2013, 978-3-8381-7898-1
Books hal-03537281v1

Influence de la réalité augmentée sur la satisfaction des touristes: le rôle modérateur de la culture

Joseph Kaswengi
4èmes Journées de Recherche en Marketing, Apr 2021, Sfax, Tunisie
Conference papers hal-03537315v1

Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation?

Houcine Akrout , Joseph Kaswengi , Pierre Valette-Florence
Journal of Business to Business Marketing, 2018, 25 (3), pp.187-211. ⟨10.1080/1051712X.2018.1488842⟩
Journal articles hal-03527393v1

Understanding factors affecting store brand purchase in times of crisis

Joseph Kaswengi , Mbaye Fall Diallo
Mbaye Fall Diallo; Joseph Kaswengi (Eds.). In Times of Crisis: Perspectives and Challenges of the 21st Century, Nova Science Publishers, pp.147-162, 2018
Book sections hal-03537070v1

Influence de l'image d'un point de vente sur la formation du capital d'une marque

Joseph Kaswengi
La Revue des Sciences de Gestion, 2019, 295 (1), pp.55. ⟨10.3917/rsg.295.0055⟩
Journal articles hal-03527402v1

Influence des avis des consommateurs en ligne sur la performance financière des entreprises : Cas des produits de luxe. Proposition d'un modèle de théorique

Kpinsaga Bahama Bako Liba , Joseph Kaswengi
22e Colloque International Etienne Thil, Oct 2019, Paris, France
Conference papers hal-03546006v1

Image et appropriation des labels: comment faire sens avec ces signes?

Florence Abrioux , Joseph Kaswengi , Jean-Baptiste Welté
Juris art etc. : le mensuel du droit et de la gestion des professionnels des arts et de la culture, 2016, 41 (Décembre), pp.36-38
Journal articles hal-03527447v1
Image document

Ethnocentrism consumer research: A bibliometric analysis overview over 1984-2021

Sarah Tahali , Hélène Yildiz , Joseph Kaswengi
COBLI2021: 2nd International Colloquium on Brand, Label, and Product Intelligence, Jun 2021, Orleans, France
Conference papers hal-03403761v1
Image document

Ethnocentrism consumer research: A bibliometric analysis overview over 1984-2021

Sarah Tahali , Hélène Yildiz , Joseph Kaswengi
Springer. Brand, Label, and Product Intelligence, 2022
Book sections hal-03491944v1

L’influence de l’image de marque des sites touristiques sur la satisfaction, la fidélité et le consentement à payer des visiteurs. Le rôle modérateur des labels

Joseph Kaswengi , Chahira Mekideche
Philippe Tanchoux; François Priet (Eds.). Les Labels dans le domaine du patrimoine culturel et naturel, Presses Universitaires de Rennes, pp.465-475, 2020
Book sections hal-03537030v1

Climate change and its consequences in Senegal: An assessment and suggestions for future research

Joseph Kaswengi , Cheikh Oumar Balde , Blaise Waly Basse
Journée de Recherche sur les Pays d’Afrique (JRPA), Nov 2017, Lille, France
Conference papers hal-03571238v1

Consumption behavior of local origin products

Joseph Kaswengi , Mbaye Fall Diallo
Onzième Journée du Marketing Agroalimentaire, Sep 2016, Montpellier, France
Conference papers hal-03571281v1

Brands, Products, Labels and Covid-19 Pandemic : Impact and Perspectives

Joseph Kaswengi , Aurore Ingarao
Nova Science Publishers, New York. In press
Books hal-03524955v1

Survival analysis of national brands versus store brands at hard discounters.

Patricia Coutelle , Joseph Kaswengi , Arnaud Riviere
Congrès international de l'Association Française du Marketing, 2016, Lyon, France
Conference papers hal-03524404v1

Co-création de valeur et image de la destination touristique : quels intérêts pour les acteurs et les espaces touristiques dans un contexte africain ?

Koffi Selom Agbokanzo , Joseph Kaswengi , Mariem Ghares
3ème Journée de Recherche Marketing sur les Pays d'Afrique (JRMPA 2021) / Journée labellisée Association Française du Marketing (AFM), Jun 2022, Marrakech, Maroc
Conference papers hal-03374028v1

The relationships between satisfaction, loyalty, spending and tourist attraction images: the moderating role of label sensitivity

Joseph Kaswengi
Journal of Marketing Trends, 2018, 5 (2), pp.163-172
Journal articles hal-03527382v1

L’attachement à son animal de compagnie : Une étude exploratoire sur sa relation avec le prix

Aurore Ingarao , Joseph Kaswengi
7èmes Journées AFM Prix et Valeurs, IAE de Tours - Vallorem, 2020, Tours, France
Conference papers hal-03523387v1

Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data

Joseph Kaswengi , Mbaye Fall Diallo , Houcine Akrout , Pierre Valette-Florence
International Journal of Retail and Distribution Management, 2020, 48 (4), pp.305-325. ⟨10.1108/IJRDM-01-2019-0003⟩
Journal articles hal-02568807v1