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Book Sections Year : 2022

Revitalising town centre commerce: an exploratory study of drivers relating to resistance

Aurore Ingarao
Joseph Kaswengi

Abstract

Several towns around the world are experiencing continuous desertification of their town centres. Even though avenues of resistance to this negative trend have been raised, there are very few empirical studies that call this phenomenon into question. Furthermore, no previous research has examined the intersection of retailer associations’ and customers’ perceptions of town centre commercial decline. The current study identifies and investigates the factors that contribute to resistance to the decline in centre-city patronage. According to the findings, critical drivers include the shop’s certification or labelling, access capabilities (e.g., parking), digital solutions, public governance or authorities’ co-participation. Theoretical and managerial implications are discussed.
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hal-03523205 , version 1 (12-01-2022)

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Aurore Ingarao, Joseph Kaswengi. Revitalising town centre commerce: an exploratory study of drivers relating to resistance. Kaswengi, Joseph; Ingarao, Aurore. Brand, Label, and Product Intelligence. Second International Conference, COBLI 2021, Springer Proceedings in Business and Economics, Springer, pp.51-72, 2022, 978-3-030-95808-4. ⟨10.1007/978-3-030-95809-1_3⟩. ⟨hal-03523205⟩
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