Comparative study of the image of the host territories of the Summer Olympic Games (1992-2016) : towards a tool to help develop a brand image of the host city - Université d'Orléans Access content directly
Conference Papers Year : 2019

Comparative study of the image of the host territories of the Summer Olympic Games (1992-2016) : towards a tool to help develop a brand image of the host city

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hal-03524990 , version 1 (13-01-2022)

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  • HAL Id : hal-03524990 , version 1

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Alain Schoeny, José Chaboche. Comparative study of the image of the host territories of the Summer Olympic Games (1992-2016) : towards a tool to help develop a brand image of the host city. Conference “Legacy of Olympic and Paralympic Games, Jun 2019, Champs-sur-Marne, France. ⟨hal-03524990⟩
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